Monday, May 29, 2006
I Hate ART

There are sports that only the rich can play, like golf and tennis, and others that the poor are obsessed about, and mainly that is football (soccer). If football wasn't a sport for the poor, it would never be popular in the world, simply because most of the world is poor.
That's why we find Egyptians calling football El Koora Sharab (Football is Socks) because as kids they were too poor to buy a football so they'd make a small football out of torn socks and start playing with it. That's how the unofrunate kids in third world countries wake up to play football and sleep on the rhythms of its music, and from there we got the most talented players in the world including Pele and Maradona.
The majority of third world countries including Jordan never qualified to the World Cup and it doesn't like they will make it any time soon, but its magic keeps people attracted to it and every 4 years the whole world stands still in front of their screens watching the games to the last second.
As life is becoming more sophisticated and people are becoming more selfish, some money-thirsty selfish bastards like the ART officials have adopted a policy that money and only money is what they care for all and they would never compromise to allow local TV stations to broadcast the matches, despite that more than half Arabs cannot afford to pay a quarter of the expenses that ART is suggesting, unlike the situation in the US where the majority of people can afford to get a cable and watch the major American football and NBA matches.
For more than ten years ART has been preventing Arabs from watching important matches and I'm afraid that football is becoming a sport for the rich, being watched by the rich and played by the rich and poor people should find another sport to cheer for, maybe sba3 7jaar seems like a good option.
Sky(BSKYB UK) just paid 1.7 billion quid to renew their contract for UK rights to the premiership, and that doesnt even include all live games.
:)
natalia, I hope Abarmovich would buy ART
My point is that ART do not give a damn about the Arabic viewer, their message is "if you don't have money screw you we are a channel for the rich", and you defnitely need to be rich to pay 340 JDs in Jordan, that's more thna the monthly salary of at least half Jordanians and a lot of other Arabs especially in non-gulf countries.
The Arabic viwer would never mind and would totally understand if the half hour before the game and 15 minutes in between and the half hour after the game were filled commercials, he even wouldn't mind seeing commercial lines running on the bottom of the screen during any game. Fro 64 games being played in the world cup and each match being watched by at tens of millions of people, that's at least hundreds of millions for ART.
Again the poor who have the most passion for the game are the biggest losers.
Anyways, welcome to the new world order
i also think it is outragous to pay so much money for world cup. that's why all israelis will watch in bars, restaurants, etc.
at least next world cup will be for free (the EBA bought it, and most national channels in the world belong to EBA).
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